twitter’s geo-fencing technology would let brands input the latitude and longitude of their stores and show promoted tweets to people within a tight radius.
See on adage.com
Editor’s NoteThis post is part of Co.Exist’s Futurist Forum, a series of articles by some of the world’s leading futurists about what the world will look like in the near and distant future, and how you can improve how you navigate future scenarios…
See on www.fastcoexist.com
Matthew Ingram posits why traditional media should be afraid of Twitter. The introduction of hashtag pages could prove to be quite useful, in the least. And at best, hashtag pages could carve out huge portions of topical audiences.
Twitter has been breaking news quicker than the rest of the internet for awhile now. Today, when I see journalists (especially younger ones) who aren’t using Twitter, it amounts to a journalist in 1970 choosing not to use a typewriter or an AP wire.
Given the fleeting nature of Twitter posts and other social media, it only makes sense that nonprofit orgs would archive/present the highlights with a tool like Storify.
Storify has gathered momentum as a great way to put together topical articles in aggregate from social media. And now the service takes another leap forward by bringing out an iPad app. The mobility of the tablet, along with the fact tablets are heavily used at conferences and meetings, lends well to the type of content you might push into Storify.
Unfortunately, the walled-garden of Facebook prevents that medium from being fully explored via Storify. Twitter, on the other hand, is a fantastic vehicle for Storify, and I’m convinced that those who underestimate Twitter might gain a better understanding if they see more well-crafted Storify embeds.