Rivermile http://rivermile.com Agile Media Mon, 31 Oct 2011 04:46:54 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 Crafted Facebook engagement from PBS http://rivermile.com/2011/10/30/crafted-facebook-engagement-from-pbs/ http://rivermile.com/2011/10/30/crafted-facebook-engagement-from-pbs/#comments Mon, 31 Oct 2011 04:46:54 +0000 H Burke http://rivermile.com/?p=98 Read about PBS Television’s Facebook  ’Like Drive’, which included clever group incentives for sharing.  Nice work.

]]> http://rivermile.com/2011/10/30/crafted-facebook-engagement-from-pbs/feed/ 0 No magic bullets http://rivermile.com/2011/10/30/no-magic-bullets/ http://rivermile.com/2011/10/30/no-magic-bullets/#comments Mon, 31 Oct 2011 04:31:41 +0000 H Burke http://rivermile.com/?p=96 Should journalists become programmers?  Well, if they’d like to keep working as a journalist for another 10 years or more, I’d say the answer might just be:  yes.

An interesting look at the topic from Nieman Lab:  This post won’t save journalism.

]]> http://rivermile.com/2011/10/30/no-magic-bullets/feed/ 0 Reallocate the marketing budget, now http://rivermile.com/2011/10/30/reallocate-the-marketing-budget-now/ http://rivermile.com/2011/10/30/reallocate-the-marketing-budget-now/#comments Mon, 31 Oct 2011 02:57:29 +0000 H Burke http://rivermile.com/?p=93 Here’s an infographic for reference on outbound (traditional) marketing vs. inbound (earned media) marketing. The takeaway is that many businesses today will get far more value acquiring leads by using inbound tactics.

One small quibble. Opt-in email marketing, I believe, most often falls into the earned media or inbound category, assuming the list is handled appropriately.

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