As 2010 approaches, rumors continue to circulate that Apple will soon roll out a tablet device, sort of a hybrid between their laptop computer and the iPhone/iTouch line. Newspapers and magazines are watching this scenario closer than most, as some believe that a page-sized mobile device represents a better-than-ever way to display digital content.
Apple’s track record is one of polished usability, simplicity, and performance, so count me as one who believes that if any company can turn a tablet device into a new standard, it’s got to be Apple. There’s even speculation now over whether the new product has a name. A few more weeks or perhaps months will tell if this is all the result of mere gossip, or Steve Jobs’ next big stamp on modern communication.
I truly like the idea of a tablet. Ever since Amazon brought out the Kindle some three two years ago, I’ve looked forward to a theoretical device, larger than a smart phone but sleeker and simpler than a laptop. For the majority of Web browsing, it could be ideal. If properly done.
Whether tablets are a cure for print media revenue woes, though, is another matter.
Jack Shafer at Slate points out the variety of reasons why the tablet computer – and some recent impressive demos from Sports Illustrated and Wired that are clearly based on tablet computing - are likely another mere hype-wagon for big media companies to climb aboard. Shafer’s brief history of big-media forays into digital distribution doesn’t throw a wet blanket on the tablet as savior, but it certainly puts the whole idea into a reasonable perspective.
Time Warner famously squandered millions on the mistaken belief that its ultimate Web portal should be populated with the magazines it published. The site was called Pathfinder.com…… That’s not to say that the tablet has no future. It’s just if the past is any guide, the future of the tablet won’t look like the SI or Wired prototypes—any more than Pathfinder turned out to be the future of the Web.
It’s nothing new. Media companies tend to get exhiliarated by anything that preserves their established methods while mapping them onto a new medium. Problem: the evolving audience isn’t nearly so attached to those established methods.
Still, the concept of media organizations as curators can’t be ignored as a means of connecting long-held skill sets with the expectations of digital natives. I’m intrigued by this conceptual video from Bonnier R&D. Eschewing the “page-flipping” gizmo that is so often used in presenting PDF-style editions – a gizmo that ceases to be interesting or useful after approximately 20 seconds – this model promotes free-flowing, nearly page-less technology.
Moreover, as Jason Kottke astutely observes, the demo video itself is innovative in the sense that narration and video aren’t automatically co-mingled. It’s true, we don’t always need to be told what we’re seeing.
In the runup to a new year, blogs and other social media are flowing with speculation on where journalism goes in 2010, and where technology goes. These tend to be separate discussions. I continue to believe that certain individuals will find ways to bridge media and tech with innovation that is, above all else, useful to its audience. And they’ll do so by focusing as much on what to leave behind as what to include.