Here’s info some higher-end restaurants might prefer you NOT know about – William Poundstone’s new book Priceless: The Myth of Fair Value (and How to Take Advantage of It) includes a section on menu design, summarized here at New York Magazine.
Poundstone describes a variety of ways that marketers use your own instincts against your best interest, from cereal box sizes to the housing market. Here he is on a segment from NPR’s Talk of the Nation Science Friday.
