Website owners looking for a super-secret method for improving SEO (search engine optimization) would do well to read Sonia Simone’s Copyblogger post, which pulls back the curtain.  Be relevant. Be focused. Be a quality resource on the topic at hand.  If you were hoping for something more turnkey, suck it up.  Good search results are a process, not a product.

I particularly like the closing section, which should raise the ire of your average everyday SEO shark…

Don’t take shortcuts, they take too long.